Monthly Archives: November 2008

Holiday Brand

Holiday Brand

Have you ever considered your holiday “brand?” Seriously, think about it: Most people have a certain way they like to decorate for the holidays, a theme or a brand. Some go for a contemporary look using gold, silver and red. Some like it country, with lots of plaids and stuffed bears in wagons. And some, like myself, go for the “a little bit of everything” which mainly includes homemade Christmas decorations and ornaments made by a five and six year old. Our friend, Patsy Terrell, embraces the “little bit of everything” brand. Check out her Christmas tree in her Oct. …

 

The End of the Web as We Know It: Are You Online Yet?

The End of the Web as We Know It: Are You Online Yet?

The so-called Web2.0 is falling apart. That doesn’t mean your museum shouldn’t be involved anyway. In fact it has to be! A review of the resources available for Kansas organizations on the web. Presented by: Neal Smith, Start-Thinking, Wichita Presentation: kmawebpresentation Resources: http://maps.google.com/ http://www.wi-fihotspotlist.com/ http://www.youtube.com/ http://www.ebay.com/ http://www.cafepress.com/ http://www.exploration.org/ http://kansaspeople.com/ http://webs.wichita.edu/lapo/ http://holmes.anthropology.museum/ http://www.kshs.org/cool2/index.htm http://start-thinking.com/ http://blueberrylemon.net/ Presented: Kansas Museum Association, Annual Conference, Manhattan

 

philanthrop E

philanthrop E

Wise decisions, quick tools, and practical methods for engaging philanthropes electronically. Presentation: philanthropE Resources: Ochman.10 Reasons Your Company Shouldn’t Blog (Word) Ochman.9 Great Reasons To Blog (Word) News Cactus Whitepaper (PDF) Marketing Sherpa – Using Twitter (Word) Clay Myers-Bowman, who participated in my presentation to the Wichita chapter of AFP, forwarded this Twitter resource with me and I am including it here because it’s a good one. Twitter Jump Start Presented: AFP Greater Wichita Chapter National Philanthropy Day

 

Museum Conference

Museum Conference

Mountain Plains Museum Association – Association of Midwest Museums Conference Kansas City, October 22-24 This was a joint conference between MPMA and AMM, so the collective audience came from between the Sierra Nevada and Appalachian Mountains. I work in the marketing field, but I am a historian. The main connection between the two is the amount of marketing museums need to stay relevant in their programming and community relationships. Most museums cannot just open their doors, have stuff on the walls and expect crowds to appear. There is a lot of hard work behind any successful museum.

 

Kris Schindler: The Willing Heretic

Kris Schindler: The Willing Heretic

by Karen Long This is a woman who uses the term “inside the box thinking.” So why does she make so many people nervous? Early in life Kris Schindler displayed her trademark disregard for convention, an uncanny ability to motivate her colleagues, and creative use of available material. It was a slow day at recess. Kris was in the second grade at Greenhill School, a private school in Dallas, and she and her friends were bored. They decided to stage their own production of Charlotte’s Web. Kris is reminiscing over coffee and apple pie at Imbiss Grill, a short stroll from the …

 

Licensing and Merchandising

Licensing and Merchandising

My tenure at 20th Century Fox included a stint in licensing and merchandising – or L & M for short. What our team did was “support the franchise” (my properties included Ally McBeal, Buffy the Vampire Slayer, The Simpsons and assorted others) by developing consumer products. Our consumer products included special edition video collections, t-shirts and mugs, games, stickers and notepads, CDs, candy bars, action figures and one of my favorites, The Simpsons 10th Anniversary Limited Edition Grill. You’re familiar with these tchotchkes. Not only are they frequently at the top of wish lists, they’re often the first item to …

 

Went To A Garden Party

Went To A Garden Party

  Hawker Beechcraft brought us in to dress an event with garden décor to enhance  the display one of their planes at an event they were hosting for United Way. What great fun to do a graden theme around a jet. I think every one should have a jet in their garden and if you’re interested, I know who to tell you to call at Hawker Beechcraft.  

 
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