Presenting a Logo with Motion that Means Something

I recently had an opportunity to do a little project with Urban League of Kansas. They wanted to present their logo with some animation on a splash page for their new web site. We wanted to incorporate their tag line of “Empower Communities. Changing Lives.” and they had a great idea of using their logo, which looks like an equal sign, by transforming it from a symbol that looks like a pause sign. What we ended up with (below), is the building of a circle representing a formation of an organization and the presentation of a ‘pause’ symbol representing stagnation or a …