Great PR Isn’t Necessarily About Yourself
Sometimes promoting yourself is about promoting something else. Lialani Munter is an Indy Car driver who’s mission is not only winning on the track but making the 75 million Indy Car fans more environmentally aware. I admire the mission and don’t question her motives. From a PR standpoint, this is certainly a well designed campaign. The Munter brand is unique as she is one of only a handfull of women Indy Car drivers – an up and coming star on the track. A popular and compelling message of ecology, green, and conservation is added. A nice on-line presence and a …
Monthly Archives: December 2008