Monthly Archives: March 2009

Preparing for the CLARUS awards

Preparing for the CLARUS awards

Kris recently wrote about our ADDY award winnings. As I have been preparing our work for the Clarus awards, it is a great reminder how important it is to organize and keep track of your public relations efforts, and media and awareness generated from your work The Clarus awards require a one page summary of your project, including planning, execution and results. So, how was I supposed to remember what I did six, eight or 10 months ago? I pulled out my trusty client binders where we keep track of all of our efforts. Ah yes, now I remember…wow, I had …

 

From the vault

From the vault

This one is from early 2002. Frequent and favored collaborator Matthew Reichman and I developed this series of ads to increase enrollment at Temple Emanuel of Beverly Hills. We enjoy wordplay and frequently use quotes and word pairings to construct a rhythm, inspire thought or drive a point. These ads speak well to that practice. We’re also font freaks and with these ads, used a strong but light font to balance the playful yet provocative  nature of the quotes.

 

4 Ways to Personalize Your Email Campaigns

4 Ways to Personalize Your Email Campaigns

1. Try personalizing with another field. What do you know about your audience members besides their first names? The same trick behind first name personalization works for any other information you’re storing about your audience. If you know your subscribers’ city, company name or purchase history, consider making generic sentences a bit more personal: -> We hope to see you soon at our store in . -> We’re looking forward to doing business with you and all the fine folks at . -> Thanks for joining our customer loyalty program in .

 

Kansas Masonic Home :: Direct Mail Campaign

Kansas Masonic Home :: Direct Mail Campaign

I really like doing direct mail pieces because the exposure and the response happens so quickly. Kansas Masonic Home heavily invested time and money in this effort and I took special care to make sure everything thing was right. I appreciate the investment our clients make when communicating to their audience and always strive to make things right. I feel like I am their partner and a steward of their resources. I decided to share this piece online because it shows how to target a specific audience with a direct mail campaign. In this case we sent out one postcard design to …

 

How to put triggers to work

How to put triggers to work

Trigger emails really are a small wonder of email marketing. It’s going to seem a little freaky-but-in-a-good-way when we tell you that triggers not only reach your recipients on their individual schedules – the moment they sign up, on their birthday, or right after they click a particular link – but that they also do it all automatically. Best of all, with a little clever thinking, our trigger feature can do a lot of things you might not expect. For example, it can send a whole series of emails to new subscribers, remind people about an upcoming event, show people more …

 

The Urban League of Kansas :: Annual Report

The Urban League of Kansas :: Annual Report

The Urban League of Kansas presents an annual report every year. This year they had two specific goals: 1) make it stand out more; 2) adjust the size so production and mailing would be less expensive than in previous years. Our first step was to adjust the size of the layout of the report.  By going with a non-traditional size, we were had a piece that would stand out and that could be mailed in a number 11 envelope. Because the client wanted to reinforce their red identity, we used one one color process throughout the report, except on the pages containing …

 
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