Monthly Archives: July 2010

Social:IRL Event with Sarah Evans

Social:IRL Event with Sarah Evans

Ben Smith is not in England anymore. In fact, he is making quite an impact on the SM scene and in Lawrence, where he currently lives. He previously worked with at the World Company, which is host to Lawrence Journal-World, Sunflower Broadband, KTKA, and online properties including ljworld.com, kusports.com, lawrence.com and wellcommons.com, as their Social Media Manager. He has left the company and has since launched Social:IRL, a company that assists businesses with their social media and “new media” needs. He’s organizing and Mashable and Start-Thinking, LLC are sponsoring Social Media Marketing Boot Camp with Sarah Evans on September 14. Sarah …

 

Save Yourself, Plan Ahead Thoroughly

Save Yourself, Plan Ahead Thoroughly

Planning is easily the most important aspect to any project. Literally ANY project. Knowing what you’re going to do and how you’re going to do it is clearly an essential step to accomplishing anything, but also going beyond simple planning to get into fine details of your steps allows you to move through work much more efficiently. Knowing what you will do in case of certain situations is always helpful as well. It’s hard to do anything without planning even a little bit before hand. Maybe it’s only some vague ideas like “I’m going on a road trip”, with no plans …

 

Effectively Self-Educating Online

Effectively Self-Educating Online

I recently gave a presentation on working efficiently in the office. One of the topics I covered was feeding your mind to contribute to creativity. This includes both knowledge, facts, and information, as well as inspiration and new ideas. The problem therein is that the vast amount of these things available online makes it difficult to pick exactly what among it all that you’re feeding your mind. Some steps I remember to take in order to filter through the noise are to consciously decide what I want (or need) to learn about before venturing into the web. Typically, it’s easy for …

 

Engage or Die: 5 Twitter Tips for Businesses

Engage or Die: 5 Twitter Tips for Businesses

In Brian Solis‘ book “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web,” Brian updates a Forbes magazine list of Top 21 Twitter Tips for businesses to follow to engage with their audience. From Brian’s updated list of 21, I decided to pick the five that I thought were most interesting. So here are, in no particular order, my Top 5 Tips for Businesses to Engage on Twitter: 1. Conversation Marketing 436 employees of shoe company Zappos are on Twitter. Instead of constantly discussing his brand, the Zappos Twitter is filled with …

 

Lack of Senses and Interpretation

Lack of Senses and Interpretation

Recent personal and professional interactions have got me thinking, how do senses assist or inhibit our ability to understand a message? One of our community partners is KMUW, who is holding a fundraiser for their public service, the Wichita Radio Reading Service. This service has provided people with visual impairments access to local and national news via closed circuit radio through the help of volunteers that read them various publications. This service is great because it fills a void for those who don’t have the ability to read. But since they cannot physically see the words in front of them, …

 

Six Things Improv Taught Me About Life and Business (part 3)

Six Things Improv Taught Me About Life and Business (part 3)

So, this is the last post of this series of the 6 Things I Learned from Improv. If you’d like to read the first two posts, you can find part one here and part two here. Starting from where I left off . . . 5. Don’t waffle Waffling is the exact opposite of the situation I discussed in the second rule. Instead of forcing a scene or a punchline, people who waffle simply refuse to make a decision. They don’t add anything solid to a scene, instead staying in the realms of ambiguity and uncertainty. Essentially, it’s like having a performer that …

 

Corporate Social Responsibility

Corporate Social Responsibility

The cover story on this month’s issue of PR Tactics is about Corporate Social Responsibility (CSR). This can vary from food drives, volunteering to pro-bono work or recycling. There should benefits for both the community and the company. Three tips discussed in the article are as follows: 1. Commit and Lead: One of the most important steps for companies in terms of CSR is identifying values in the community that match those of the company.  For example, Ben & Jerry’s was founded on the principle that “business has a responsibility to give back to the community.” “It’s a matter of definition …

 

The Ingredients of Creativity

The Ingredients of Creativity

In an industry where creativity is of highest value, it’s important to understand where creativity comes from, what exactly it is defined as, and most importantly, how to tap into your own creativity. Each person is different, but we all have some tricks we can apply to squeeze the most creative juice out of ourselves that we’re capable of. Knowledge The first ingredient for creativity is knowledge. Regardless of your area of work, there is always going to be a plethora of knowledge that can be learned. Having this knowledge at your disposal can only add to your greatness in producing great …

 

The Power of Networking

The Power of Networking

Being the new girl in the big PR world is pretty intimidating. I hate walking into a room and not knowing anyone, even though I know the only way I can get to know someone is by actually talking to them. Needless to say, networking is still a skill I have yet to concur. Last week, I had a discussion with Kris about “the art of the business card exchange.” To me, it often feels awkward and somewhat forced, but she told me that most people see it as a standard process now. First, exchange pleasantries, then the business card. …

 

Easy Cantaloupe Soup

Easy Cantaloupe Soup

The only negative about cantaloupe is that the window for eating one stays open for just about five minutes. So what to do if you can’t devour your cantaloupe before it goes soft? Make soup! Ingredients: one large cantaloupe, cubed (remove rind and seeds) 1 tsp ground cinnamon 2 cups orange juice (or one of the variations like pineapple orange banana) 2 tbsp lime juice (about the amount you can squeeze from half of a fresh lime) Add the cubed cantaloupe and cinnamon to a blender or food processor and puree. After it’s blended, add …

 
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