Monthly Archives: July 2010

Social Media Policies

Social Media Policies

As prevalent as social media is, there are plenty of companies that are ignoring what we all recognize as the future of communication. This is mostly based on fear; fear of the unknown and fear of how SM could impact their business in a negative way. To combat that fear, more companies are implementing social media policies for their employees. I would say the greatest fear in SM is the lack of control that the company has over their brand. Mark Eber, from IMRE Baltimore said, “When it comes to social marketing, legal tends instinctively to want to shut things …

 

When Robbie Ray’s away

When Robbie Ray’s away

When Robbie Ray’s away…we’re still thinking fit. While Robbie Ray was in Jamaica last week (and didn’t take of us with him), Kristen lead our workout. Since it was unseasonably cool, we decided to work out outside. We jogged down to the Museum of World Treasures as a warm up. For our work out, we used various parts of the surroundings around the museum. We used the entryway for lunges and sumo squats, benches for dips and the steps for quicksteps. I think that is one of the most important parts about working out. Sure, a fitness trainer and a gym membership …

 

Eating Seasonably

Eating Seasonably

Nutrition is a big part of #ThinkingFit. It’s important to remember that exercise alone isn’t going to help you lose weight. I have to confess that I’ve fallen off the wagon this week. I think everyday I consumed Chinese food for lunch or dinner. I just love Chinese food; it’s my weakness. Also how can you blame me, the portions are big enough for two meals. Today I stumbled across Eat Seasonably, a website that guides you in choosing fruits and vegetables that are in season now. The interactive calendar lets you choose by month or type of produce to learn …

 

Blending Online and Local Marketing Efforts

Blending Online and Local Marketing Efforts

With the emergence of this massive wave of social media in the marketing world, online has been getting all the attention as the go-to place for brand promotion. Although, local marketing efforts are extremely important to many businesses. With the noise and sheer volume of how many users are on the internet, it sometimes can seem as if local promotions could be done best offline. Though there are many online tactics that a brand can use that also apply to the local market. Looking for local groups in online social networks, such as a Facebook page for your local community, can help …

 

Investing in the Team

Investing in the Team

Andrew Worob is right on target on his blog “Top 5 Ways PR Agencies Can Keep Talented Employees,”– at least from my perspective as an agency owner. We’ve opted to freeze salaries until we completely get over the economic hump. But we offer some benefits that I believe keep our team engaged in and happy about their work: Our #ThinkingFit program includes three time weekly group fitness workouts, a company bike for errands and impromptu “need to clear my head” rides around the neighborhood and participation in a Community Supported Agriculture program. We blog about it and recently won an award …

 

The Social Media and Business Relationship

The Social Media and Business Relationship

June 30 was the inaugural Social Media Day. Wichita tweeps started the celebration early as we began the morning at one of our favorite spots, Mead’s Corner, to listen to our guest speaker, Tom White Jr.. Tom is the general manager of Suzuki of Wichita and although on the surface social media and car sales seem an unlikely pair, he is proving that they can be quite complementary. When Tom joined the dealership in 2007, they were averaging three sales a month. Now, they average 103 sales a year. Needless to say, this feat was impressive considering that his team sold …

 

Is any experience good experience?

Is any experience good experience?

Earlier this week I was having a discussion with my father about my plans for the fall. I’ve been looking for both internship and entry level opportunities. My dad has a pretty old school mentality. Traditionally, I would already have a job offer directly out of college graduation and have worked somewhere for over a month now. Well I don’t have to tell you that times have changed. His preference is for me to find an entry-level position at an organization in the area, work for a year or so, get some experience and references while still searching for an …

 
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