Groundswell

Monthly Archives: August 2010

26 Aug

Groundswell

With all the talk on SM, I wanted to step back and talk about one of the ideas that social media is fueled by. Groundswell: winning in a world transformed by social technologies is written by Charlene Li and Josh Bernoff. The book defines the groundswell as “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” So why is it considered so powerful? The groundswell is putting the power where it so rightfully belongs, back into the consumer. The …

By Molly Fatkin
Filed under: Blog
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23 Aug

Intern Job Description

INTERNSHIP DESCRIPTION COMPANY PROFILE: Start-Thinking, LLC, is a marketing, advertising and public relations firm headquartered in Wichita, Kansas. We emphasize a strategic and integrated approach to communications planning and implementation and rely heavily on social media and rich media to keep brands top of mind. In addition to providing all the services expected of a full-service agency, we offer custom web application development, and special events and experiences. PRIMARY DUTIES AND RESPONSIBILITIES: The Start-Thinking internship for fall 2010 will be focused on promoting the agency, with additional responsibilities in these areas: CLIENT SERVICE • Works …

By Kris Schindler
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19 Aug

Healthy job sites honored

By Karen Shideler The Wichita Eagle Posted on Thu, Aug. 19, 2010 Photos by Jaime Green The best workplace wellness programs are customized, comprehensive, integrated and diversified, according to new research from the Center for Studying Health System Change. Those attributes can be seen in the programs of this year’s Working Well Award winners. The Health and Wellness Coalition of Wichita recognizes three employers each year that provide an environment that helps employees make healthy lifestyle changes. This year’s honorees — Bombardier Learjet, the city of Derby and Start-Thinking — will be recognized Tuesday as part of the sixth annual Working Well Conference. The conference …

By Kristen Klucas
Filed under: Blog
Tags: Community Supported Agriculture, CSA, fitness, media, robbie ray, start-thinking, thinking fit
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19 Aug

The Golden Rule

Face it, most people don’t work their way to the top without stepping on a few toes first. But as we all know, the respect of your peers and your “likeability” factor can take you much further as you climb the corporate ladder. But what happens if you are given the position of power? Do you stay the same likeable person, or does it get to your head? PRSA Tactics asked this very question and found through surveys that “the vast majority of rude and inappropriate workplace behaviors, such as the shouting of profanities, come from those with the most …

By Molly Fatkin
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19 Aug

Conference to recognize local businesses for healthy initiatives

Thursday, August 19, 2010, 11:40am CDT Conference to recognize local businesses for healthy initiatives Wichita Business Journal – by Josh Heck Two local businesses and a municipality will be recognized next week for their efforts to create a healthier work environment. The Health and Wellness Coalition of Wichita will honor Bombardier Learjet, the city of Derby, and Start-Thinking LLC during the 2010 Working Well Conference Tuesday at the Hyatt Regency Wichita. The coalition says these entities have exemplified excellence in their health and wellness programs. The winners were selected by a committee and were ranked on a point system. The Working Well Awards are …

By Kristen Klucas
Filed under: Blog
Tags: fitness, media, start-thinking, thinking fit
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12 Aug

The Creative Process

It’s usually the hardest part of job. Trying to come up with something that resonates with the public, but also trying to come up with something that hasn’t been done ten times over. I compare the experience to repeatedly beating your head against the wall. We are in throws of a web identity makeover and the ideas have been flowing from all sides. Most of them are ok, some are good and others will be great with the right amount of finesse. But the road to get to those great ideas is a long one. It’s nearly impossible to come …

By Molly Fatkin
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12 Aug

Intern Learn

Start-Thinking has always focused on ways to help our interns learn. One of the techniques we developed this summer is a weekly, hour long meeting called Intern Learn, where our staff give presentations and discuss various current events in the world of integrated communications.

By Kris Schindler
Filed under: Blog
Comments: 3

11 Aug

So Long, Farewell

Now begins my final intern blog post. Who would have thought that simply checking my Twitter one day would lead to such a great experience? I met Kris last summer while I was interning for the City of Wichita with Tabitha Meyer. The city was collaborating with Start-Thinking on Smithsonian magazine Museum Day 2009. While checking Twitter during a homework break, I saw a tweet from Kris saying she was looking for summer interns. I had recently been searching for an opportunity for the summer, so I took this as a sign. The first week started off as a bit of a …

By Tristan Carter
Filed under: Blog
Tags: Heart of America Men's Chorus, Internship, networking, PRSA Wichita, Ringling Bros. and Barnum & Bailey, Smithsonian Magazine Museum Day, thinking fit, Zing Zang Zoom
Comments: 1

11 Aug

Learning To Understand Visual Messages

Communication is important, that much is a given. The extent to which communication is important, however, is often underestimated. Communication serves as the basis of all human progress, whether it be communication between people, between one person and his subconscious, or even between a person and their surroundings, communication is happening on all fronts at all times. Never is communication strictly lingual. Visual imagery provides a message just as much as words and sentences, and often in more personal of a manner than language can provide. This understanding is the basis behind the field of graphic design, though regardless of your design …

By Seth Etter
Filed under: Blog
Tags: communication, Graphic Design
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10 Aug

Lessons Learned from Starbucks

Some of the best learning experiences I’ve had have been at Starbucks, where I work as a barista. Not only is the training Starbucks provides very helpful, but the chance to interact with thousands of different customers throughout my time there has given me an opportunity to fine-tune my customer service skills in a way not many people can compare with. Here are some of the most important lessons that I’ve learned from Starbucks. 1. A free drink goes a long way. Too often, companies expect that simply shoveling free stuff or coupons to disgruntled customers will satisfy them and solve their …

By Rob Freeman
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