Monthly Archives: September 2010

30 Sep

Now it’s time to say goodbye to all my company

Now it’s time to say goodbye to all my company

Today is bittersweet. Today is my last day at Start-Thinking, but it’s definitely not a sad one. How can I be sad when I had such an amazing, challenging experience? My few short months working here has been life-changing. I wasn’t just an intern here; I was part of the team. This internship has given me confidence to go after the jobs that four years, OK five years, of college couldn’t give me. I have learned independence, patience, communication skills and the drive to succeed. I know I have made long-lasting relationships and connections through this internship and I will …

 
By Molly Fatkin
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28 Sep

Advice for YPs

Advice for YPs

I had the opportunity to chat with Sarah Evans at the Social: IRL Social Media Marketing Boot Camp earlier this month. As a young professional myself, I was interested to hear what advice she would give to others starting out in the public relations and social media fields. The following video has her response. I find her point about not being afraid to share your ideas refreshing. Many times YPs sit back and don’t take part in a discussion because we think our ideas are wrong due to our lack of experience. In order to be an integral part of the …

 
By Kristen Klucas
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23 Sep

Creating Your Personal Brand

Creating Your Personal Brand

Last Friday, I attended the PRSA Professional Development Day hosted by the American Red Cross Blood Services. (Two conferences in one week, lucky me!) The speakers included Ramsey Mohsen and Neil Sharma of Digital Evolution Group, Dr. David Kamerer, Assistant Professor at Loyola University school of Communication, and Jesse Huxman, Director of Content at KPTS. The conference also included a panel of Wichita professionals who have used SM to expand their presence in the area. This post will be focused around Ramsey’s presentation of creating your own personal brand. Establishing your personal brand will help define relationship with others, tell your …

 
By Molly Fatkin
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16 Sep

Social:IRL Recap

Social:IRL Recap

This past Tuesday, I had the opportunity to go to my first business conference. The Start-Thinking crew went to Lawrence for Social:IRL, who was hosting a social media boot camp with Sarah Evans. She is the owner of Sevans Strategy and was recently featured in Vanity Fair, who identified her as one of “America’s Tweethearts.” This boot camp was an intense six hour session filled with presentations, case studies, Q&As, and discussions. The audience was filled with people throughout the varying stages of knowledge of SM and Sarah made sure that she not only covered tactics but answered questions for those …

 
By Molly Fatkin
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09 Sep

How Not to Get on Kris Schindler’s Nerves: Tips for Incoming Interns

How Not to Get on Kris Schindler’s Nerves: Tips for Incoming Interns

Kermit the Frog once said, “It’s not easy being green.” In my humble opinion, truer words were never spoken. Because I don’t like seeing others squirm, I have decide to write a “how-to” so to speak, about how to be a good intern and more specifically, how to make my boss, Kris Schindler happy. First: Learn to proofread. Once you think you’ve caught all your mistakes, read it again. Les Anderson, professor at the Elliott School of Communication, taught us to start from the end of your story/piece and work your way up; changing up how you proofread could lead to …

 
By Molly Fatkin
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04 Sep

Boot Camp with Sarah Evans

Boot Camp with Sarah Evans

Networking, collaboration and strategy was in full swing at the six-hour Social: IRL Social Media Marketing Boot Camp with Sarah Evans. The event was organized for those who find themselves leaving a social media conference or lecture thinking, “Now what?” Sarah’s goal was to create an environment where attendees could feed ideas off of each other and gain a better understanding of how to implement social media into their traditional marketing plan. Being in the communications field, I was glad Sarah tied everything back to strategy. She also had a few points that are important for businesses to evaluate when building …

 
By Kristen Klucas
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03 Sep

Big Wheel Keeps on Turning

Big Wheel Keeps on Turning

The big wheel kept on turning at our group fitness session today when Robbie (that’s him in the red shirt) partnered us up and had us shuffle from one end of the gym to the other while pushing a huge tire back and forth. This is one of those activities that you’re willing to do for a long time because is seems like more fun than work. Then the next you find yourself scratching your head asking, “What did I do to my body?”

 
By Kris Schindler
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02 Sep

Social Media and Communication Theories

Social Media and Communication Theories

I wrote this blog post last semester as a humble student of Lou Heldman.  For this assignment we had to tie SM and communication theories. Theory has never been my forte, but I found it interesting that these theories could be applied to such new and untested waters. This analysis looks at the patterns and rules of conversation under H. Paul Grice’s Conversational Maxims. This theory breaks down every aspect of conversation and states that if you want to create a successful conversation, than maxims, or rules must be followed. I will highlight the most important …

 
By Molly Fatkin
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01 Sep

Looking Forward to the Next 100 Years of Communication

Looking Forward to the Next 100 Years of Communication

Tomorrow the A.Q. Miller School of Journalism and Mass Communications at Kansas State University is celebrating 100 years. Students will learn from alumni about their experiences in the industry. Panels, luncheons and social gatherings give these K-Staters the opportunity to honor their school and build everlasting relationships. I was asked by a former professor to be on the advertising panel at the centennial. I’m excited to join Kristin Brighton of New Boston Creative and Kathy Lafferty of Sunflower Publishing. Sharing our combined experience will offer students insight on current and future trends in advertising. Three years out of college, I offer the …

 
By Kristen Klucas
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