Start-Thinking honing in on technology, partnering with full-service agencies

Start-Thinking honing in on technology, partnering with full-service agencies Premium content from Wichita Business Journal – by Emily Behlmann Date: Friday, January 28, 2011, 5:00am CST Start-Thinking LLC is re-thinking its business plan. A full-service branding agency for the last five years, the company is going back to its technology-heavy roots, says managing partner Kris Schindler. “We’re pulling the reins back into our expertise in this area,” Schindler says. It means using technology to help clients do research, strategize their brand development and implement ways to communicate their messages and interact with the public, says Start-Thinking partner John Thompson, who helps lead the agency’s technology efforts. The new strategy …