Author: John Thompson

Forgotten Web Marketing Tools: Google Maps

Sometimes the simplest marketing tools are the most often forgotten. I presented at the Kansas Museum Association conference a few months back. I asked the crowd how many were on Google.Maps, and many of them where. What several of them didn’t understand was that they could control the information that was on google.maps. Continue Reading...

Kris Schindler: The Willing Heretic

by Karen Long This is a woman who uses the term “inside the box thinking.” So why does she make so many people nervous? Early in life Kris Schindler displayed her trademark disregard for convention, an uncanny ability to motivate her colleagues, and creative use of available material. It was a slow day at recess. Kris was in the second grade at Greenhill School, a private school in Dallas, and she and her friends were bored. They decided to stage their own production of Charlotte’s Web. Kris is reminiscing over coffee and apple pie at Imbiss Grill, a short stroll from the …Continue Reading...

Owning a Business in Old Town, Wichita

The first seven months of “living” in Wichita’s Old Town neighborhood have proven the decision to move was right. We’ve found so many benefits of doing business in the downtown core area. Working in this neighborhood feels good. Being amongst the historical buildings with the mix of new and old businesses is a nice backdrop for a quick bike ride to the bank and post office. Lunch locations are various and within a short walk and we’re convenient to all of Wichita. There are things going on here. More people are choosing to live in the core making it more …Continue Reading...

Midwest Contractors EXPO and Joe the Plumber

A trade show is not newsworthy. Having a tradeshow for plumbers during the 2008 election is. When pitching a story to the news media, TIP CUP: timeliness, impact, prominence, conflict, unique, and proximity must be relevant for the story to be considered “news.” During the 2008 presidential election, “Joe the Plumber” became a substitute for that other American icon, “Joe Sixpack.” It was just our luck that our client, Kansas Plumbing Heating and Cooling Contractors Association, would host their annual Midwest Contractors EXPO tradeshow just when “Joe the Plumber” exploded into mainstream media. Talk about a timely event. This story also included …Continue Reading...

Small environmental changes can save some green

    Posted on Thu, Sep. 18, 2008 BY DAN VOORHIS The Wichita Eagle Being environmentally sensitive can make sense even for cost-conscious small-business owners and managers. Conserving electricity can easily cut 30 percent off a power bill with some minor up-front spending — and more with a more serious investment, experts say. It begins with small stuff, such as unplugging computers at night, using programmable thermostats and switching ballasts in fluorescent lights from mechanical to electronic. But many small-business owners and managers don’t see the return on investment on a lot of things green. “It’s always an easy sell when it’s ‘This will pay for …Continue Reading...

Enjoy the Journey – The Hard Work Will Be Worth It

I set off on a nice 50 mile ride this morning. Kind of a make-up for the cancelled 150 miler. The winds were out of the NNW at 24 gusting to 36. The temp at 8:00 was about 58 degrees. The plan was to head north to Newton and then back. 50 miles round trip. It was immediately apparent that this wasn’t a great idea because of the strong head winds but we persevered. Normally a stop every 10 miles is about right but we made it just over 7 before it was time. A drink of water and a …Continue Reading...

Re (cycling)

I recently rode my bike to the West branch YMCA , a first for me. It was part for the exercise and part because I wanted to save gas. Other than a leisure ride around the neighborhood with my kids, I have never ridden any sort of distance. Granted, according to Mapquest, it was a hair less than 4 miles. So I figured how hard could it be? I’ll be using “human powered transport” to work my muscles and reduce my carbon footprint. An interesting thing happened as I was riding past the Farmers Market at 21st and Ridge Road. A …Continue Reading...

Branding in College Football

College football is becoming one of the biggest sports in the United States – if it’s not there already. The fan base is growing each and every year and to compete with one another, colleges are running their sports departments more like companies than mere pep clubs. Like every smart businessperson knows, a key element in owning a successful business is having a strong image or brand. The same holds true with college football. Take for example, my favorite team, Kansas State University, who has completely re-branded the athletic department from baseball to volleyball and in the middle of it …Continue Reading...

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