Author: Kristen Klucas

Pumpkin Roll

Thanksgiving Day is tomorrow. If the only thing you love about pumpkin pie is the whipped topping, then try this pumpkin roll as an alternative. PUMPKIN ROLL Ingredients (pumpkin layer): 3 eggs 1 c. sugar 1 c. canned pumpkin 1 tsp. baking soda 3/4 c. flour 1 tsp. cinnamon (or to taste) 1/2 tsp. pumpkin pie spice (or to taste) Mix all ingredients and spread on a small cookie sheet lined with wax paper. Bake at 375 degrees for 13-15 minutes. Invert onto large cutting board lined with sheet of wax paper. Carefully peel off wax paper on pumpkin layer (be careful around corners). …Continue Reading...

Professional Development: 4 Tips for getting the most from conferences and workshops

In last week’s blog I touched on the value of professional development. This week I wanted to present some helpful tips on getting the most out of your conference/workshop experience. Online Streaming: Find out if a conference offers live online streaming before you register. Many times online streaming is free or a fraction of the cost. Not only will you save money on traveling, you’ll also save on time. Online streaming gives you the option to choose which speakers you want to listen to. Network: Connect. Connect. Connect. Attending a conference or workshop is the chance to meet people in person. Nervous …Continue Reading...

The Value of Professional Development

Professional development is integral to your success in the public relations industry. The field of public relations is constantly changing and you need to set aside time to understand the trends, enhance your skills and be able to implement what you learn to help your business grow. I connected with PR professionals to learn their thoughts on professional development. With all of the organizations, networking events, subscriptions, webinars and conferences how do PR professionals allocate time and money for professional development? “As professionals we need to dedicate time to keeping our business skills sharp and to staying on top of trends and …Continue Reading...

The itch to Twitchhike

Paul Smith, also known as the Twitchhiker, shared stories about his amazing Twitter adventure at Mead’s Corner on Monday. Smith came up with the idea of Twitchhiker to see how far he could travel around the world in 30 days using Twitter. He had to heavily rely on the generosity of Tweeps to bring him into their home and get him from place to place. You may ask, “What about safety?” With the openness of social media, Smith was able to profile the people that were wanting to bring him to their city, ensuring his safety would not be at …Continue Reading...

An Old Fashioned Thank You!

When was the last time that you received a thank you note, let alone a thank you card? Today I was greeted by not one, but two thank you cards delivered by our mail carrier. What a great way to take my mind off the mosquito bites I got while driving back from lunch. While both cards were most impressive, the card from K-State’s Ad Campaigns class was unexpected. A week ago I was a guest speaker to their class via Skype where I offered insight and answered questions about the future of advertising and the industry. It’s great to see that …Continue Reading...

Salvation Army Annual Report

Communication Arts is a great tool for our industry. This bi-monthly annual style magazine shows our team what is going on outside of Wichita, KS. One of the reasons I love CA is because it offers great inspiration and insight to the advertising, design, interactive and illustration communities. On their homepage they reserve a spot for recent webpicks. After discussing annual reports the other day, I just had to click on the link to the Salvation Army Annual Report. The slideshow of photos on the homepage helps tell the story of the Salvation Army. I assume the report was mailed to …Continue Reading...

#journchat

Last night I took part in #journchat. If you aren’t familiar with #journchat it’s a forum for journalists, public relations professionals and bloggers to discuss some of the latest trends and topics taking place in our industry. At 7 p.m. on Mondays you will find tweeps across the country begin the hashtag brigade with salutations and introductions. Some of the topics discussed last night included the termination of Rick Sanchez, media and political campaigns, citizen journalism, LA Times selling their front page and about seven other topics. I must say it was a great experience learning from peers and being …Continue Reading...

Advice for YPs

I had the opportunity to chat with Sarah Evans at the Social: IRL Social Media Marketing Boot Camp earlier this month. As a young professional myself, I was interested to hear what advice she would give to others starting out in the public relations and social media fields. The following video has her response. I find her point about not being afraid to share your ideas refreshing. Many times YPs sit back and don’t take part in a discussion because we think our ideas are wrong due to our lack of experience. In order to be an integral part of the …Continue Reading...

Boot Camp with Sarah Evans

Networking, collaboration and strategy was in full swing at the six-hour Social: IRL Social Media Marketing Boot Camp with Sarah Evans. The event was organized for those who find themselves leaving a social media conference or lecture thinking, “Now what?” Sarah’s goal was to create an environment where attendees could feed ideas off of each other and gain a better understanding of how to implement social media into their traditional marketing plan. Being in the communications field, I was glad Sarah tied everything back to strategy. She also had a few points that are important for businesses to evaluate when building …Continue Reading...

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