Author: Molly Fatkin

Creating Your Personal Brand

Last Friday, I attended the PRSA Professional Development Day hosted by the American Red Cross Blood Services. (Two conferences in one week, lucky me!) The speakers included Ramsey Mohsen and Neil Sharma of Digital Evolution Group, Dr. David Kamerer, Assistant Professor at Loyola University school of Communication, and Jesse Huxman, Director of Content at KPTS. The conference also included a panel of Wichita professionals who have used SM to expand their presence in the area. This post will be focused around Ramsey’s presentation of creating your own personal brand. Establishing your personal brand will help define relationship with others, tell your …Continue Reading...

Social:IRL Recap

This past Tuesday, I had the opportunity to go to my first business conference. The Start-Thinking crew went to Lawrence for Social:IRL, who was hosting a social media boot camp with Sarah Evans. She is the owner of Sevans Strategy and was recently featured in Vanity Fair, who identified her as one of “America’s Tweethearts.” This boot camp was an intense six hour session filled with presentations, case studies, Q&As, and discussions. The audience was filled with people throughout the varying stages of knowledge of SM and Sarah made sure that she not only covered tactics but answered questions for those …Continue Reading...

How Not to Get on Kris Schindler’s Nerves: Tips for Incoming Interns

Kermit the Frog once said, “It’s not easy being green.” In my humble opinion, truer words were never spoken. Because I don’t like seeing others squirm, I have decide to write a “how-to” so to speak, about how to be a good intern and more specifically, how to make my boss, Kris Schindler happy. First: Learn to proofread. Once you think you’ve caught all your mistakes, read it again. Les Anderson, professor at the Elliott School of Communication, taught us to start from the end of your story/piece and work your way up; changing up how you proofread could lead to …Continue Reading...

Social Media and Communication Theories

I wrote this blog post last semester as a humble student of Lou Heldman.  For this assignment we had to tie SM and communication theories. Theory has never been my forte, but I found it interesting that these theories could be applied to such new and untested waters. This analysis looks at the patterns and rules of conversation under H. Paul Grice’s Conversational Maxims. This theory breaks down every aspect of conversation and states that if you want to create a successful conversation, than maxims, or rules must be followed. I will highlight the most important …Continue Reading...

Groundswell

With all the talk on SM, I wanted to step back and talk about one of the ideas that social media is fueled by. Groundswell: winning in a world transformed by social technologies is written by Charlene Li and Josh Bernoff. The book defines the groundswell as “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” So why is it considered so powerful? The groundswell is putting the power where it so rightfully belongs, back into the consumer. The …Continue Reading...

The Golden Rule

Face it, most people don’t work their way to the top without stepping on a few toes first. But as we all know, the respect of your peers and your “likeability” factor can take you much further as you climb the corporate ladder. But what happens if you are given the position of power? Do you stay the same likeable person, or does it get to your head? PRSA Tactics asked this very question and found through surveys that “the vast majority of rude and inappropriate workplace behaviors, such as the shouting of profanities, come from those with the most …Continue Reading...

The Creative Process

It’s usually the hardest part of job.  Trying to come up with something that resonates with the public, but also trying to come up with something that hasn’t been done ten times over. I compare the experience to repeatedly beating your head against the wall. We are in throws of a web identity makeover and the ideas have been flowing from all sides. Most of them are ok, some are good and others will be great with the right amount of finesse. But the road to get to those great ideas is a long one. It’s nearly impossible to come …Continue Reading...

Social:IRL Event with Sarah Evans

Ben Smith is not in England anymore. In fact, he is making quite an impact on the SM scene and in Lawrence, where he currently lives. He previously worked with at the World Company, which is host to Lawrence Journal-World, Sunflower Broadband, KTKA, and online properties including ljworld.com, kusports.com, lawrence.com and wellcommons.com, as their Social Media Manager. He has left the company and has since launched Social:IRL, a company that assists businesses with their social media and “new media” needs. He’s organizing and Mashable and Start-Thinking, LLC are sponsoring Social Media Marketing Boot Camp with Sarah Evans on September 14. Sarah …Continue Reading...

Lack of Senses and Interpretation

Recent personal and professional interactions have got me thinking, how do senses assist or inhibit our ability to understand a message? One of our community partners is KMUW, who is holding a fundraiser for their public service, the Wichita Radio Reading Service. This service has provided people with visual impairments access to local and national news via closed circuit radio through the help of volunteers that read them various publications. This service is great because it fills a void for those who don’t have the ability to read. But since they cannot physically see the words in front of them, …Continue Reading...

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