Author: Neal Smith

How to put triggers to work

Trigger emails really are a small wonder of email marketing. It’s going to seem a little freaky-but-in-a-good-way when we tell you that triggers not only reach your recipients on their individual schedules – the moment they sign up, on their birthday, or right after they click a particular link – but that they also do it all automatically. Best of all, with a little clever thinking, our trigger feature can do a lot of things you might not expect. For example, it can send a whole series of emails to new subscribers, remind people about an upcoming event, show people more …Continue Reading...

The End of the Web as We Know It: Are You Online Yet?

The so-called Web2.0 is falling apart. That doesn’t mean your museum shouldn’t be involved anyway. In fact it has to be! A review of the resources available for Kansas organizations on the web. Presented by: Neal Smith, Start-Thinking, Wichita Presentation: kmawebpresentation Resources: http://maps.google.com/ http://www.wi-fihotspotlist.com/ http://www.youtube.com/ http://www.ebay.com/ http://www.cafepress.com/ http://www.exploration.org/ http://kansaspeople.com/ http://webs.wichita.edu/lapo/ http://holmes.anthropology.museum/ http://www.kshs.org/cool2/index.htm http://start-thinking.com/ http://blueberrylemon.net/ Presented: Kansas Museum Association, Annual Conference, Manhattan Continue Reading...

Museum Conference

Mountain Plains Museum Association – Association of Midwest Museums Conference Kansas City, October 22-24 This was a joint conference between MPMA and AMM, so the collective audience came from between the Sierra Nevada and Appalachian Mountains. I work in the marketing field, but I am a historian. The main connection between the two is the amount of marketing museums need to stay relevant in their programming and community relationships. Most museums cannot just open their doors, have stuff on the walls and expect crowds to appear. There is a lot of hard work behind any successful museum. Continue Reading...

Case Study :: Smithsonian Magazine Museum Day

This Case Study outlines what we did and how we did it and demonstrates our results. Planning Research: A team member was searching for things to do in the Wichita area and found a mention of Smithsonian Magazine Museum Day. We located the 2007 Smithsonian website and were disappointed to learn that only two Wichita museums had participated that year. We chose to address Smithsonian Magazine Museum Day as a community based cultural awareness project. With a sign-up deadline less than two weeks away, we limited our outreach to Sedgwick County area museums and compiled a list of all venues that fit the criteria …Continue Reading...

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