Author: Rob Freeman

The 5 Reasons Good Communication is Like Good Haiku

The 5 Reasons Good Communication is Like Good Haiku Anyone who’s looked through my twitter feed can tell that I enjoy writing haiku. The ancient Japanese form is deceivingly simple – you can only have 5 syllables in the first line, 7 in the second, and 5 in the last line. That’s it. You get 17 syllables to express a scene, a feeling, a landscape. And so, in haiku form, here are the 5 reasons that good communication is like good haiku. FOCUS Because of their length Haiku must have laser sharp Focus on topic. ESSENTIALS ONLY There is zero fluff No unnecessary words – Only essentials. DISCIPLINE Disciplined in form But flexible …Continue Reading...

Six Things Improv Taught Me About Life and Business (part 3)

So, this is the last post of this series of the 6 Things I Learned from Improv. If you’d like to read the first two posts, you can find part one here and part two here. Starting from where I left off . . . 5. Don’t waffle Waffling is the exact opposite of the situation I discussed in the second rule. Instead of forcing a scene or a punchline, people who waffle simply refuse to make a decision. They don’t add anything solid to a scene, instead staying in the realms of ambiguity and uncertainty. Essentially, it’s like having a performer that …Continue Reading...

Six Things Improv Taught Me About Life and Business (part 2)

Last week I started a three part blog about the things that I learned from my semester of improv class, and how these lessons can be applied to life and business. This week I’ll pick up where I left off with . . . 3. It’s not about YOU, it’s about US As my semester progressed, and as our class’ talent grew, it became evident which performers were better at what games, and who just had that natural gift for performance. However, another, less expected lesson surfaced –that regardless of the capability of some of the improvers, unless all the performers were …Continue Reading...

Six Things Improv Taught Me About Life and Business (part 1)

Improvisation is widely recognized as one of the hardest forms of performance. Whether improv sketch comedy, as popularized by SATURDAY NIGHT LIVE and WHO’S LINE IS IT ANYWAY?, or musical improvisation, as showcased in jazz, the ability to improvise is a hard skill to learn. I was fortunate enough to take an Improv and Theater Games class at Wichita State University this last semester, and quickly learned that even though I had always found myself to be someone who is quick on his feet and good at making things up on the fly, there was still much to be learned. Improv …Continue Reading...

The sidekick every CEO needs: a PR professional with the superpower of Foresight

I believe that foresight is one of the most important traits for effective public relations. Not only designing a message and implementing it, but predicting how it will be interpreted (and misinterpreted). Especially over the last two months, foresight seems to be the watchword for business, and especially for the CEOs and spokespersons brave enough to step in front of the media. Pundits and cameras are everywhere, CEO beware. Look no further than the oil spill in the gulf and the huge amount of public anger at BP. One cannot deny that the CEO of BP, Tony Hayward, has certainly done …Continue Reading...

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