Author: Seth Etter

Getting Back To Your Passion

I’ve been writing a lot lately about key elements to working the most effectively and efficiently that you can, and I feel like I’ve left out the most important one. Passion! It’s what drives us to accomplish the things we wish to accomplish in life. Not the things we feel like we have to accomplish, but the things we really want to. Remember what it was that first snagged your interest in your field? What was it that made you decide to go into whatever it is you do? Are you still aware of this motivational force today, or have you …Continue Reading...

Save Yourself, Plan Ahead Thoroughly

Planning is easily the most important aspect to any project. Literally ANY project. Knowing what you’re going to do and how you’re going to do it is clearly an essential step to accomplishing anything, but also going beyond simple planning to get into fine details of your steps allows you to move through work much more efficiently. Knowing what you will do in case of certain situations is always helpful as well. It’s hard to do anything without planning even a little bit before hand. Maybe it’s only some vague ideas like “I’m going on a road trip”, with no plans …Continue Reading...

Effectively Self-Educating Online

I recently gave a presentation on working efficiently in the office. One of the topics I covered was feeding your mind to contribute to creativity. This includes both knowledge, facts, and information, as well as inspiration and new ideas. The problem therein is that the vast amount of these things available online makes it difficult to pick exactly what among it all that you’re feeding your mind. Some steps I remember to take in order to filter through the noise are to consciously decide what I want (or need) to learn about before venturing into the web. Typically, it’s easy for …Continue Reading...

The Ingredients of Creativity

In an industry where creativity is of highest value, it’s important to understand where creativity comes from, what exactly it is defined as, and most importantly, how to tap into your own creativity. Each person is different, but we all have some tricks we can apply to squeeze the most creative juice out of ourselves that we’re capable of. Knowledge The first ingredient for creativity is knowledge. Regardless of your area of work, there is always going to be a plethora of knowledge that can be learned. Having this knowledge at your disposal can only add to your greatness in producing great …Continue Reading...

Blending Online and Local Marketing Efforts

With the emergence of this massive wave of social media in the marketing world, online has been getting all the attention as the go-to place for brand promotion. Although, local marketing efforts are extremely important to many businesses. With the noise and sheer volume of how many users are on the internet, it sometimes can seem as if local promotions could be done best offline. Though there are many online tactics that a brand can use that also apply to the local market. Looking for local groups in online social networks, such as a Facebook page for your local community, can help …Continue Reading...

Taking Risks With New Technology

Have you noticed how many new things are being released at lightning fast speed seemingly every day? All kinds of new technology is being rolled out to the public faster than it ever has before. Our communication speed and efficiency is constantly rising at an exponential rate. As a business, many of the new technologies can be used greatly to your benefit, although with the rise and fall of so many applications and gadgets, there’s clearly a risk involved with this step. Many brands may be reluctant to jump on board with new technology, such as social media or mobile applications. …Continue Reading...

Honest Search Optimization Techniques

Search Engine Optimization is a skill that all web designers should be at least somewhat familiar with. However, with the competitive nature of how SEO is handled, page ranks are never guaranteed. This has resulted in a mass of people using very questionable techniques in their Search Optimization. Most of these techniques are frowned-upon, and several can be detected by search bots and cause your page to be omitted! Clearly it’s just a better idea all around to stick with an honest and no-tricks SEO approach. Several things can be done to help your search ranking that are completely safe and if …Continue Reading...

Is Your Business Social?

One of the oldest bits of information in advertising is to be where your customers are. If you have a product that is targeted at the elderly, your marketing department should know better than to place the  commercials on Cartoon Network. Today though, we see quite an interesting thing happening. There is one place that exists in which all age groups, all ethnicities, and all different types of people are gathering. This place is known as the ‘social network’. How can your company utilize this magnificent tool? Be social, that’s how. There’s a major difference in how marketing is handled inside …Continue Reading...

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