Kris recently wrote about our ADDY award winnings. As I have been preparing our work for the Clarus awards, it is a great reminder how important it is to organize and keep track of your public relations efforts, and media and awareness generated from your work The Clarus awards require a one page summary of your project, including planning, execution and results. So, how was I supposed to remember what I did six, eight or 10 months ago? I pulled out my trusty client binders where we keep track of all of our efforts. Ah yes, now I remember…wow, I had …Continue Reading...
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Author: Susan Dyer