Author: Susan Dyer

Preparing for the CLARUS awards

Kris recently wrote about our ADDY award winnings. As I have been preparing our work for the Clarus awards, it is a great reminder how important it is to organize and keep track of your public relations efforts, and media and awareness generated from your work The Clarus awards require a one page summary of your project, including planning, execution and results. So, how was I supposed to remember what I did six, eight or 10 months ago? I pulled out my trusty client binders where we keep track of all of our efforts. Ah yes, now I remember…wow, I had …Continue Reading...

Creating the buzz: Center Gallery

Not even a year old, Center Gallery has already claimed a spot as one as one of Wichita’s top and most favored galleries. Kris went to college with gallery owner Linda Robinson, who engaged us to create a buzz about Center Gallery to and increase awareness of its benefit to the Wichita community. John helped Linda put the final touches on her website and before the doors at Center Gallery were even open we were scurrying around securing a placement in the “Scene” section of Wichita magazine and preparing the local art crowd for the arrival of the new gallery that would showcase …Continue Reading...

Holiday Brand

Have you ever considered your holiday “brand?” Seriously, think about it: Most people have a certain way they like to decorate for the holidays, a theme or a brand. Some go for a contemporary look using gold, silver and red. Some like it country, with lots of plaids and stuffed bears in wagons. And some, like myself, go for the “a little bit of everything” which mainly includes homemade Christmas decorations and ornaments made by a five and six year old. Our friend, Patsy Terrell, embraces the “little bit of everything” brand. Check out her Christmas tree in her Oct. …Continue Reading...

Case Study: National Multiple Sclerosis Society

Last year, we were charged with implementing the rebranding of the Western and South Central Kansas Division of the National Multiple Sclerosis Society. The graphic look was already established by Wieden+Kennedy, an advertising agency in New York City, but the headquarters of the National MS Society offered no direction or budget for the roll out of the new brand. Start-Thinking chose to focus on the local MS Society’s events (MS Awareness Week, MS Walk, MS Bike and the Dinner of Champions) and our goals was to secure earned media tailored to niche audiences, but of interest to a broader base …Continue Reading...

Case Study: Kansas Sports Hall of Fame special exhibit Nazi Olympics Berlin 1936

Kansas Sports Hall of Fame special exhibit Nazi Olympics Berlin 1936 Case Study Note: this campaign won a 2008 Clarus award of Excellence PLANNING The Kansas Sports Hall of Fame was in need of positive news coverage. Strained financial issues and low visitor attendance has kept the Hall of Fame in limelight, but with a negative undertone.  In an effort to boost attendance and awareness, the Kansas Sports Hall of Fame secured a special traveling exhibit from the United States Holocaust Memorial Museum in Washington, D.C titled THE NAZI OLYMPICS Berlin 1936. The objectives were to garner positive media attention, boost attendance and …Continue Reading...

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