In Brian Solis‘ book “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web,” Brian updates a Forbes magazine list of Top 21 Twitter Tips for businesses to follow to engage with their audience. From Brian’s updated list of 21, I decided to pick the five that I thought were most interesting. So here are, in no particular order, my Top 5 Tips for Businesses to Engage on Twitter: 1. Conversation Marketing 436 employees of shoe company Zappos are on Twitter. Instead of constantly discussing his brand, the Zappos Twitter is filled with …Continue Reading...
Corporate Social Responsibility
The cover story on this month’s issue of PR Tactics is about Corporate Social Responsibility (CSR). This can vary from food drives, volunteering to pro-bono work or recycling. There should benefits for both the community and the company. Three tips discussed in the article are as follows: 1. Commit and Lead: One of the most important steps for companies in terms of CSR is identifying values in the community that match those of the company. For example, Ben & Jerry’s was founded on the principle that “business has a responsibility to give back to the community.” “It’s a matter of definition …Continue Reading...
Thu Jul 15
When Robbie Ray’s away
When Robbie Ray’s away…we’re still thinking fit. While Robbie Ray was in Jamaica last week (and didn’t take of us with him), Kristen lead our workout. Since it was unseasonably cool, we decided to work out outside. We jogged down to the Museum of World Treasures as a warm up. For our work out, we used various parts of the surroundings around the museum. We used the entryway for lunges and sumo squats, benches for dips and the steps for quicksteps. I think that is one of the most important parts about working out. Sure, a fitness trainer and a gym membership …Continue Reading...
Thu Jul 08
Is any experience good experience?
Earlier this week I was having a discussion with my father about my plans for the fall. I’ve been looking for both internship and entry level opportunities. My dad has a pretty old school mentality. Traditionally, I would already have a job offer directly out of college graduation and have worked somewhere for over a month now. Well I don’t have to tell you that times have changed. His preference is for me to find an entry-level position at an organization in the area, work for a year or so, get some experience and references while still searching for an …Continue Reading...
Thu Jul 01
“I like it!”
One of many things I was pleasantly surprised about my internship at Start-Thinking was learning about the mid-day workouts two times a week with Robbie Ray. As I learned more about Thinking Fit, I loved everything about it. So Monday and Wednesday, we walk down to Robbie’s studio for an hour of sweating. My favorite part of working out with Robbie is that things are always changing. No one day of workouts are the same as the next and no one body part is targeted the same each day. Generally, I tend to work out better with a group …Continue Reading...
Thu Jun 24
Diversity is about more than race.
Generally, when people think of diversity, they think of it in the form of race. Yes, race is a main component of diversity, but focusing solely on race leaves out several other key differences. As a recent graduate and African American women currently job hunting, I understand that while interviewing with potential future employers they may meet me and think “Hiring her would fill our diversity quota.” While this is true, I am more than just an African American woman. I am organized, task-oriented and have a special place in my brain for random trivia knowledge (if only I …Continue Reading...
Thu Jun 17
Tristan Carter
Tristan graduated from Kansas State University with a Bachelor of Arts degree from the A.Q. Miller School of Journalism and Mass Communications. During her time there, she worked in the marketing office at the KSU Theatre. Tristan has previously interned for the City of Wichita in the Division of Arts and Cultural Services, where she assisted in planning and promoting the 2009 Wichita Flight Festival. Communication areas that Tristan finds particularly interesting are entertainment PR, media relations and community relations. Continue Reading...
Tue Jun 01
Author: Tristan Carter