Start-Thinking honing in on technology, partnering with full-service agencies

Start-Thinking honing in on technology, partnering with full-service agencies Premium content from Wichita Business Journal – by Emily Behlmann Date: Friday, January 28, 2011, 5:00am CST Start-Thinking LLC is re-thinking its business plan. A full-service branding agency for the last five years, the company is going back to its technology-heavy roots, says managing partner Kris Schindler. “We’re pulling the reins back into our expertise in this area,” Schindler says. It means using technology to help clients do research, strategize their brand development and implement ways to communicate their messages and interact with the public, says Start-Thinking partner John Thompson, who helps lead the agency’s technology efforts. The new strategy …Continue Reading...

Can I get an “ADDY” up in here?

With the early bird deadline for the Wichita ADDYs quickly approaching, agencies and freelancers are looking through their work from this past year trying to find entries that will make the cut and earn the coveted ADDY award. This year Kris had the chance to judge the Tulsa ADDY awards. Wanting to get a better idea of the process, I tagged along and saw some of the great work coming from the Tulsa market. I also got to chat with the other judges to see what they are looking for in the entries. Greg Lakloufi, executive director of The LTV Group, first …Continue Reading...

Pumpkin Roll

Thanksgiving Day is tomorrow. If the only thing you love about pumpkin pie is the whipped topping, then try this pumpkin roll as an alternative. PUMPKIN ROLL Ingredients (pumpkin layer): 3 eggs 1 c. sugar 1 c. canned pumpkin 1 tsp. baking soda 3/4 c. flour 1 tsp. cinnamon (or to taste) 1/2 tsp. pumpkin pie spice (or to taste) Mix all ingredients and spread on a small cookie sheet lined with wax paper. Bake at 375 degrees for 13-15 minutes. Invert onto large cutting board lined with sheet of wax paper. Carefully peel off wax paper on pumpkin layer (be careful around corners). …Continue Reading...

Our Team Works 24/7

**This post originally appeared on SpinSucks.com on 8/12/10. Our office is open 47 hours a week. During that time, our team members come and go, adhering to a variety of schedules, some full time and some part time. But each of us works 24 hours a day. I insist on it and if you can’t or don’t want to, there’s not a place for you on our team. As harsh as that sounds, consider this: The average consumer is exposed to thousands of marketing communications messages every day. The exposure is generated by the obvious channels like mainstream media and the online …Continue Reading...

“Small Project” could be sign of big issues

Earlier this month, Rodger Roeser of PR and brand development firm Eisen Management Group asked PR agency owners what they would you do if a client hired a competitor for a “small project.” Honestly, this would put me into panic mode as I worked myself into a tither wondering, “Is the client thinking of dropping us?” After a few deep breaths I’d meet with the client to make sure they understand the full scope of our team’s capabilities and point out that because we know the client’s business so well, ramp up time on new work is always minimal compared to what …Continue Reading...

Keep Attention with Interactive

It is no surprise that interactive media keeps the attention of visitors longer than static content. As long as the content is engaging, interesting and rewarding, the audience will stay. This is, of course, one of the main objectives of marketing communications: engage the audience so they clearly understand your message. Doing this is not easy. People are busy and have lots of distractions. Good sources of information are abundant so engagement is that much more difficult. We see this every day with television advertising. Viewers mute the volume, walk away and TiVO-through commercials. But Superbowl Sunday is one exception to …Continue Reading...

Ken again, mining for data

Last spring I met Ken Miner of Spiral 16 at Free State Social. As we were talking, we discovered we’d see each other again soon at the PRSA Counselors Academy spring conference. We’ve stayed in touch (primarily through a variety of social networks) and were able to connect again today as Ken drove through Wichita on his way to a college football game in Oklahoma. Because I enjoy connecting people, I offered to put together an informal lunch. There were 13 of us and we had a good time talking about a variety of topics revolving around digital media, including how …Continue Reading...

Professional Development: 4 Tips for getting the most from conferences and workshops

In last week’s blog I touched on the value of professional development. This week I wanted to present some helpful tips on getting the most out of your conference/workshop experience. Online Streaming: Find out if a conference offers live online streaming before you register. Many times online streaming is free or a fraction of the cost. Not only will you save money on traveling, you’ll also save on time. Online streaming gives you the option to choose which speakers you want to listen to. Network: Connect. Connect. Connect. Attending a conference or workshop is the chance to meet people in person. Nervous …Continue Reading...

Graphic Design for Kids– and Adults too

Today, professional communicators are expected to be a lot different things. Many of my young colleagues earned degrees in Integrated Communications and as they enter the workforce, are expected to be proficient in many elements of communication– advertising, marketing, public relations, digital media, website design, research, event planning, graphic design… The list is endless. Personally, I don’t think it’s fair to expect a single person to be able to execute at expert level across more than a handful of these areas. However I do think it’s fair to expect professional communicators to be well versed in all components of communication. Consistently, …Continue Reading...

The Value of Professional Development

Professional development is integral to your success in the public relations industry. The field of public relations is constantly changing and you need to set aside time to understand the trends, enhance your skills and be able to implement what you learn to help your business grow. I connected with PR professionals to learn their thoughts on professional development. With all of the organizations, networking events, subscriptions, webinars and conferences how do PR professionals allocate time and money for professional development? “As professionals we need to dedicate time to keeping our business skills sharp and to staying on top of trends and …Continue Reading...

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