The itch to Twitchhike

Paul Smith, also known as the Twitchhiker, shared stories about his amazing Twitter adventure at Mead’s Corner on Monday. Smith came up with the idea of Twitchhiker to see how far he could travel around the world in 30 days using Twitter. He had to heavily rely on the generosity of Tweeps to bring him into their home and get him from place to place. You may ask, “What about safety?” With the openness of social media, Smith was able to profile the people that were wanting to bring him to their city, ensuring his safety would not be at …Continue Reading...

An Old Fashioned Thank You!

When was the last time that you received a thank you note, let alone a thank you card? Today I was greeted by not one, but two thank you cards delivered by our mail carrier. What a great way to take my mind off the mosquito bites I got while driving back from lunch. While both cards were most impressive, the card from K-State’s Ad Campaigns class was unexpected. A week ago I was a guest speaker to their class via Skype where I offered insight and answered questions about the future of advertising and the industry. It’s great to see that …Continue Reading...

Salvation Army Annual Report

Communication Arts is a great tool for our industry. This bi-monthly annual style magazine shows our team what is going on outside of Wichita, KS. One of the reasons I love CA is because it offers great inspiration and insight to the advertising, design, interactive and illustration communities. On their homepage they reserve a spot for recent webpicks. After discussing annual reports the other day, I just had to click on the link to the Salvation Army Annual Report. The slideshow of photos on the homepage helps tell the story of the Salvation Army. I assume the report was mailed to …Continue Reading...

#journchat

Last night I took part in #journchat. If you aren’t familiar with #journchat it’s a forum for journalists, public relations professionals and bloggers to discuss some of the latest trends and topics taking place in our industry. At 7 p.m. on Mondays you will find tweeps across the country begin the hashtag brigade with salutations and introductions. Some of the topics discussed last night included the termination of Rick Sanchez, media and political campaigns, citizen journalism, LA Times selling their front page and about seven other topics. I must say it was a great experience learning from peers and being …Continue Reading...

Now it’s time to say goodbye to all my company

Today is bittersweet. Today is my last day at Start-Thinking, but it’s definitely not a sad one. How can I be sad when I had such an amazing, challenging experience? My few short months working here has been life-changing. I wasn’t just an intern here; I was part of the team. This internship has given me confidence to go after the jobs that four years, OK five years, of college couldn’t give me. I have learned independence, patience, communication skills and the drive to succeed. I know I have made long-lasting relationships and connections through this internship and I will …Continue Reading...

Advice for YPs

I had the opportunity to chat with Sarah Evans at the Social: IRL Social Media Marketing Boot Camp earlier this month. As a young professional myself, I was interested to hear what advice she would give to others starting out in the public relations and social media fields. The following video has her response. I find her point about not being afraid to share your ideas refreshing. Many times YPs sit back and don’t take part in a discussion because we think our ideas are wrong due to our lack of experience. In order to be an integral part of the …Continue Reading...

Creating Your Personal Brand

Last Friday, I attended the PRSA Professional Development Day hosted by the American Red Cross Blood Services. (Two conferences in one week, lucky me!) The speakers included Ramsey Mohsen and Neil Sharma of Digital Evolution Group, Dr. David Kamerer, Assistant Professor at Loyola University school of Communication, and Jesse Huxman, Director of Content at KPTS. The conference also included a panel of Wichita professionals who have used SM to expand their presence in the area. This post will be focused around Ramsey’s presentation of creating your own personal brand. Establishing your personal brand will help define relationship with others, tell your …Continue Reading...

Social:IRL Recap

This past Tuesday, I had the opportunity to go to my first business conference. The Start-Thinking crew went to Lawrence for Social:IRL, who was hosting a social media boot camp with Sarah Evans. She is the owner of Sevans Strategy and was recently featured in Vanity Fair, who identified her as one of “America’s Tweethearts.” This boot camp was an intense six hour session filled with presentations, case studies, Q&As, and discussions. The audience was filled with people throughout the varying stages of knowledge of SM and Sarah made sure that she not only covered tactics but answered questions for those …Continue Reading...

How Not to Get on Kris Schindler’s Nerves: Tips for Incoming Interns

Kermit the Frog once said, “It’s not easy being green.” In my humble opinion, truer words were never spoken. Because I don’t like seeing others squirm, I have decide to write a “how-to” so to speak, about how to be a good intern and more specifically, how to make my boss, Kris Schindler happy. First: Learn to proofread. Once you think you’ve caught all your mistakes, read it again. Les Anderson, professor at the Elliott School of Communication, taught us to start from the end of your story/piece and work your way up; changing up how you proofread could lead to …Continue Reading...

Boot Camp with Sarah Evans

Networking, collaboration and strategy was in full swing at the six-hour Social: IRL Social Media Marketing Boot Camp with Sarah Evans. The event was organized for those who find themselves leaving a social media conference or lecture thinking, “Now what?” Sarah’s goal was to create an environment where attendees could feed ideas off of each other and gain a better understanding of how to implement social media into their traditional marketing plan. Being in the communications field, I was glad Sarah tied everything back to strategy. She also had a few points that are important for businesses to evaluate when building …Continue Reading...

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