Big Wheel Keeps on Turning

The big wheel kept on turning at our group fitness session today when Robbie (that’s him in the red shirt) partnered us up and had us shuffle from one end of the gym to the other while pushing a huge tire back and forth. This is one of those activities that you’re willing to do for a long time because is seems like more fun than work. Then the next you find yourself scratching your head asking, “What did I do to my body?” Continue Reading...

Social Media and Communication Theories

I wrote this blog post last semester as a humble student of Lou Heldman.  For this assignment we had to tie SM and communication theories. Theory has never been my forte, but I found it interesting that these theories could be applied to such new and untested waters. This analysis looks at the patterns and rules of conversation under H. Paul Grice’s Conversational Maxims. This theory breaks down every aspect of conversation and states that if you want to create a successful conversation, than maxims, or rules must be followed. I will highlight the most important …Continue Reading...

Looking Forward to the Next 100 Years of Communication

Tomorrow the A.Q. Miller School of Journalism and Mass Communications at Kansas State University is celebrating 100 years. Students will learn from alumni about their experiences in the industry. Panels, luncheons and social gatherings give these K-Staters the opportunity to honor their school and build everlasting relationships. I was asked by a former professor to be on the advertising panel at the centennial. I’m excited to join Kristin Brighton of New Boston Creative and Kathy Lafferty of Sunflower Publishing. Sharing our combined experience will offer students insight on current and future trends in advertising. Three years out of college, I offer the …Continue Reading...

Groundswell

With all the talk on SM, I wanted to step back and talk about one of the ideas that social media is fueled by. Groundswell: winning in a world transformed by social technologies is written by Charlene Li and Josh Bernoff. The book defines the groundswell as “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” So why is it considered so powerful? The groundswell is putting the power where it so rightfully belongs, back into the consumer. The …Continue Reading...

Intern Job Description

INTERNSHIP DESCRIPTION COMPANY PROFILE: Start-Thinking, LLC, is a marketing, advertising and public relations firm headquartered in Wichita, Kansas. We emphasize a strategic and integrated approach to communications planning and implementation and rely heavily on social media and rich media to keep brands top of mind. In addition to providing all the services expected of a full-service agency, we offer custom web application development, and special events and experiences. PRIMARY DUTIES AND RESPONSIBILITIES: The Start-Thinking internship for fall 2010 will be focused on promoting the agency, with additional responsibilities in these areas: CLIENT SERVICE • Works …Continue Reading...

Healthy job sites honored

By Karen Shideler The Wichita Eagle Posted on Thu, Aug. 19, 2010 Photos by Jaime Green The best workplace wellness programs are customized, comprehensive, integrated and diversified, according to new research from the Center for Studying Health System Change. Those attributes can be seen in the programs of this year’s Working Well Award winners. The Health and Wellness Coalition of Wichita recognizes three employers each year that provide an environment that helps employees make healthy lifestyle changes. This year’s honorees — Bombardier Learjet, the city of Derby and Start-Thinking — will be recognized Tuesday as part of the sixth annual Working Well Conference. The conference …Continue Reading...

The Golden Rule

Face it, most people don’t work their way to the top without stepping on a few toes first. But as we all know, the respect of your peers and your “likeability” factor can take you much further as you climb the corporate ladder. But what happens if you are given the position of power? Do you stay the same likeable person, or does it get to your head? PRSA Tactics asked this very question and found through surveys that “the vast majority of rude and inappropriate workplace behaviors, such as the shouting of profanities, come from those with the most …Continue Reading...

Conference to recognize local businesses for healthy initiatives

Thursday, August 19, 2010, 11:40am CDT Conference to recognize local businesses for healthy initiatives Wichita Business Journal – by Josh Heck Two local businesses and a municipality will be recognized next week for their efforts to create a healthier work environment. The Health and Wellness Coalition of Wichita will honor Bombardier Learjet, the city of Derby, and Start-Thinking LLC during the 2010 Working Well Conference Tuesday at the Hyatt Regency Wichita. The coalition says these entities have exemplified excellence in their health and wellness programs. The winners were selected by a committee and were ranked on a point system. The Working Well Awards are …Continue Reading...

The Creative Process

It’s usually the hardest part of job.  Trying to come up with something that resonates with the public, but also trying to come up with something that hasn’t been done ten times over. I compare the experience to repeatedly beating your head against the wall. We are in throws of a web identity makeover and the ideas have been flowing from all sides. Most of them are ok, some are good and others will be great with the right amount of finesse. But the road to get to those great ideas is a long one. It’s nearly impossible to come …Continue Reading...

Intern Learn

Start-Thinking has always focused on ways to help our interns learn. One of the techniques we developed this summer is a weekly, hour long meeting called Intern Learn, where our staff give presentations and discuss various current events in the world of integrated communications.Continue Reading...

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