Boot Camp with Sarah Evans

Networking, collaboration and strategy was in full swing at the six-hour Social: IRL Social Media Marketing Boot Camp with Sarah Evans.

The event was organized for those who find themselves leaving a social media conference or lecture thinking, “Now what?” Sarah’s goal was to create an environment where attendees could feed ideas off of each other and gain a better understanding of how to implement social media into their traditional marketing plan. Being in the communications field, I was glad Sarah tied everything back to strategy. She also had a few points that are important for businesses to evaluate when building their SM plan.

Social Media is not for everyone. If your business doesn’t have the management time or an audience on social media platforms, then SM is not for you. In order for SM to be effective, you need to have someone who can regularly update your outlets and engage with your audience.

Social media is a tool. Much like other traditional media, SM is a way to get your message to your audience. This tool has made it possible for you to connect with your audience on a personal level. One of the hands-on activities at the boot camp, involved creating a tactic grid to see what outlets you are already using and how they can be implemented using SM. For instance, if you send out a newsletter every month tie it into Facebook to make it more interactive for your readers.

Create an editorial calendar for blogs. Maybe you want to write about something that directly affects your customers or maybe you just want to talk about relevant issues that are going on in your industry. Either way, it’s a good idea to list out your topics and the day of the week that you will write about them. If you don’t have a blog, consider creating an editorial calendar for your newsletter, Facebook posts or tweets.

At the boot camp, I interviewed a few attendees about how they were using social media and what they were hoping to get out of the event.

RIPPLe Electronic Communications
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