Case Studies

From the vault

This one is from early 2002. Frequent and favored collaborator Matthew Reichman and I developed this series of ads to increase enrollment at Temple Emanuel of Beverly Hills. We enjoy wordplay and frequently use quotes and word pairings to construct a rhythm, inspire thought or drive a point. These ads speak well to that practice. We’re also font freaks and with these ads, used a strong but light font to balance the playful yet provocative  nature of the quotes. Continue Reading...

The Urban League of Kansas :: Annual Report

The Urban League of Kansas presents an annual report every year. This year they had two specific goals: 1) make it stand out more; 2) adjust the size so production and mailing would be less expensive than in previous years. Our first step was to adjust the size of the layout of the report.  By going with a non-traditional size, we were had a piece that would stand out and that could be mailed in a number 11 envelope. Because the client wanted to reinforce their red identity, we used one one color process throughout the report, except on the pages containing …Continue Reading...

Creating the buzz: Center Gallery

Not even a year old, Center Gallery has already claimed a spot as one as one of Wichita’s top and most favored galleries. Kris went to college with gallery owner Linda Robinson, who engaged us to create a buzz about Center Gallery to and increase awareness of its benefit to the Wichita community. John helped Linda put the final touches on her website and before the doors at Center Gallery were even open we were scurrying around securing a placement in the “Scene” section of Wichita magazine and preparing the local art crowd for the arrival of the new gallery that would showcase …Continue Reading...

Wichitans of the Year – 2008

Wichitans of the Year is an event that Start-Thinking produced for Wichita magazine. The event was held for 10 people in Wichita that were nominated by their peers for this honor. As you can read in the December issue of Wichita magazine these people do a lot for other people and really help our community grow. The occasion was a special one so Tom and Kris and I chose black, white and silver as the color palette. The honorees stand out in real life so I wanted the invitation to stand out as well. The color scheme helped give the invitation a formal look and …Continue Reading...

Went To A Garden Party

  Hawker Beechcraft brought us in to dress an event with garden décor to enhance  the display one of their planes at an event they were hosting for United Way. What great fun to do a graden theme around a jet. I think every one should have a jet in their garden and if you’re interested, I know who to tell you to call at Hawker Beechcraft.   Continue Reading...

Midwest Contractors EXPO and Joe the Plumber

A trade show is not newsworthy. Having a tradeshow for plumbers during the 2008 election is. When pitching a story to the news media, TIP CUP: timeliness, impact, prominence, conflict, unique, and proximity must be relevant for the story to be considered “news.” During the 2008 presidential election, “Joe the Plumber” became a substitute for that other American icon, “Joe Sixpack.” It was just our luck that our client, Kansas Plumbing Heating and Cooling Contractors Association, would host their annual Midwest Contractors EXPO tradeshow just when “Joe the Plumber” exploded into mainstream media. Talk about a timely event. This story also included …Continue Reading...

Case Study: National Multiple Sclerosis Society

Last year, we were charged with implementing the rebranding of the Western and South Central Kansas Division of the National Multiple Sclerosis Society. The graphic look was already established by Wieden+Kennedy, an advertising agency in New York City, but the headquarters of the National MS Society offered no direction or budget for the roll out of the new brand. Start-Thinking chose to focus on the local MS Society’s events (MS Awareness Week, MS Walk, MS Bike and the Dinner of Champions) and our goals was to secure earned media tailored to niche audiences, but of interest to a broader base …Continue Reading...

Yvonne Jacquette, Metropolitan Area Triptych

Debbie from Wichita Art Museum called and asked for help with some simple table decor for a dinner honoring Yvonne Jacquette the artist of a recent acquisition. The photo shows how elegant a simple table setting can be and demonstrates how we borrowed some of the orange color in Metropolitan Area Triptych (see an image of the art below) to tie the art to the table setting. Yvonne Jacquette (b. 1934), Metropolitan Area Triptych, 2007, oil on canvas. Wichita Art Museum, S.O. “Bud” Beren Memorial. Funds contributed by the Murdock Society of the Friends of the Wichita Art Museum, Louise Beren and the Beren …Continue Reading...

Case Study :: Smithsonian Magazine Museum Day

This Case Study outlines what we did and how we did it and demonstrates our results. Planning Research: A team member was searching for things to do in the Wichita area and found a mention of Smithsonian Magazine Museum Day. We located the 2007 Smithsonian website and were disappointed to learn that only two Wichita museums had participated that year. We chose to address Smithsonian Magazine Museum Day as a community based cultural awareness project. With a sign-up deadline less than two weeks away, we limited our outreach to Sedgwick County area museums and compiled a list of all venues that fit the criteria …Continue Reading...

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