This one is from early 2002. Frequent and favored collaborator Matthew Reichman and I developed this series of ads to increase enrollment at Temple Emanuel of Beverly Hills. We enjoy wordplay and frequently use quotes and word pairings to construct a rhythm, inspire thought or drive a point. These ads speak well to that practice. We’re also font freaks and with these ads, used a strong but light font to balance the playful yet provocative  nature of the quotes.