Honest Search Optimization Techniques

Search Engine Optimization is a skill that all web designers should be at least somewhat familiar with. However, with the competitive nature of how SEO is handled, page ranks are never guaranteed. This has resulted in a mass of people using very questionable techniques in their Search Optimization.

Most of these techniques are frowned-upon, and several can be detected by search bots and cause your page to be omitted! Clearly it’s just a better idea all around to stick with an honest and no-tricks SEO approach.

Several things can be done to help your search ranking that are completely safe and if used right, very effective. Keeping your information nice and organized with headers and lists allows it to be more scannable, and information inside both headers and lists are seen as more important than paragraphs by search bots.

Another important thing to keep in mind is how your links look on your website. It’s always a good idea to put the link in the context of the sentence, instead of simply saying ‘click here’. Search bots take what text is the actual link as important information regarding what your website is about and why you’re linking to the other website as well.

Overall, there are many things you can keep in mind when developing or preparing copy for your website that will greatly improve search rank without involving risky techniques. Search rank is never gauaranteed, and as we can see with web languages, semantics are important. Keeping your search optimization techniques semantic as well will pay off in the end, and can give just as good of results if used in the proper manner.

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