Kansas Masonic Home :: Direct Mail Campaign

I really like doing direct mail pieces because the exposure and the response happens so quickly.

Kansas Masonic Home heavily invested time and money in this effort and I took special care to make sure everything thing was right. I appreciate the investment our clients make when communicating to their audience and always strive to make things right. I feel like I am their partner and a steward of their resources.

I decided to share this piece online because it shows how to target a specific audience with a direct mail campaign. In this case we sent out one postcard design to one group and another to a 20,000 out to a second group. Aside from the obvious difference of the pictures, the cards contained a message and special offer specific and targeted to the respective audience.


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