I recently had an opportunity to do a little project with Urban League of Kansas. They wanted to present their logo with some animation on a splash page for their new web site.

We wanted to incorporate their tag line of “Empower Communities. Changing Lives.” and they had a great idea of using their logo, which looks like an equal sign, by transforming it from a symbol that looks like a pause sign.

What we ended up with (below), is the building of a circle representing a formation of an organization and the presentation of a ‘pause’ symbol representing stagnation or a limitation. As the symbol rotates forming the logo of Urban League of Kansas, their message continues through words. All of this is designed to deliver a concise but full message about the client’s mission.