Branding in College Football

College football is becoming one of the biggest sports in the United States – if it’s not there already. The fan base is growing each and every year and to compete with one another, colleges are running their sports departments more like companies than mere pep clubs. Like every smart businessperson knows, a key element in owning a successful business is having a strong image or brand. The same holds true with college football. Take for example, my favorite team, Kansas State University, who has completely re-branded the athletic department from baseball to volleyball and in the middle of it …