Tag: case study

Taking Note of Hernando Planells

Taking Note of Hernando Planells

We’ve been working with Hernando Planells for several years, since he and I met while working on the ill-fated AAPBL in 2005. About a year ago, Hernando and his family moved from Los Angeles to Cary, North Carolina (by way of Okinawa). Since his move, Hernando has put more energy into and grown his work in sports choreography. That’s interesting to us and we thought it would be interesting to his new-ish Cary neighbors as well. We pitched him to Cary Magazine, who featured him in their March/April 2010 issue as one of the notable men of Cary. You can read …

 

Kansas Masonic Home :: Direct Mail Campaign

Kansas Masonic Home :: Direct Mail Campaign

I really like doing direct mail pieces because the exposure and the response happens so quickly. Kansas Masonic Home heavily invested time and money in this effort and I took special care to make sure everything thing was right. I appreciate the investment our clients make when communicating to their audience and always strive to make things right. I feel like I am their partner and a steward of their resources. I decided to share this piece online because it shows how to target a specific audience with a direct mail campaign. In this case we sent out one postcard design to …

 

Midwest Contractor’s Expo ’08 – Branding Before and After

Midwest Contractor’s Expo ’08 – Branding Before and After

Every year the Kansas Plumbing Heating Cooling Contractors Association holds an EXPO. This year I was asked to adapt the brand of the event so that it would appeal to a larger variety of people associated with the organization. This was probably one of the most challenging branding projects I have faced since I have been at Start-Thinking. The biggest problem that I faced with this project was that other that the fact that I take a shower everyday and use a heater and an air conditioner, I have no experience at all with anything related to plumbing, heating or …

 

Recycle in style

Recycle in style

Recycling sometimes is not the most glamorous thing in the world, but here are some signs that will help you get started off on the right foot. The files are available for download. Just click on the picture of the one you want. If you want both then you are more then welcome to them both.

 

Kansas Sports Hall of Fame :: golf brochure

Kansas Sports Hall of Fame :: golf brochure

The Kansas Sports Hall of Fame hosts a golf tournament each year. We wanted to help them take it up a notch this year by developing a brochure as an invitation instead of just sending a letter. We wanted something that would standout but would also give a nod to the antique look of the Kansas Sports Hall of Fame identity. The direction we took was to prominently feature Sand Creek Station as the new location of the tournament and to emphasize the significance of the Kansas Sports Hall of Fame with watermarks and a list of all the inductees …

 

Case Study: Kansas Sports Hall of Fame special exhibit Nazi Olympics Berlin 1936

Case Study: Kansas Sports Hall of Fame special exhibit Nazi Olympics Berlin 1936

Kansas Sports Hall of Fame special exhibit Nazi Olympics Berlin 1936 Case Study Note: this campaign won a 2008 Clarus award of Excellence PLANNING The Kansas Sports Hall of Fame was in need of positive news coverage. Strained financial issues and low visitor attendance has kept the Hall of Fame in limelight, but with a negative undertone.  In an effort to boost attendance and awareness, the Kansas Sports Hall of Fame secured a special traveling exhibit from the United States Holocaust Memorial Museum in Washington, D.C titled THE NAZI OLYMPICS Berlin 1936. The objectives were to garner positive media attention, boost attendance and …

 

MS Society Dinner of Champions 2007

MS Society Dinner of Champions 2007

Sometimes what is important is not what we do but how we do it. Case in point, the collateral that was created for MS Society’s Dinner of Champions in the fall of 2007. 2007 Dinner of Champions event collateral

 
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