Case Study: National Multiple Sclerosis Society

Last year, we were charged with implementing the rebranding of the Western and South Central Kansas Division of the National Multiple Sclerosis Society. The graphic look was already established by Wieden+Kennedy, an advertising agency in New York City, but the headquarters of the National MS Society offered no direction or budget for the roll out of the new brand. Start-Thinking chose to focus on the local MS Society‚Äôs events (MS Awareness Week, MS Walk, MS Bike and the Dinner of Champions) and our goals was to secure earned media tailored to niche audiences, but of interest to a broader base …