Corporate Social Responsibility

The cover story on this month’s issue of PR Tactics is about Corporate Social Responsibility (CSR). This can vary from food drives, volunteering to pro-bono work or recycling. There should benefits for both the community and the company. Three tips discussed in the article are as follows: 1. Commit and Lead: One of the most important steps for companies in terms of CSR is identifying values in the community that match those of the company.  For example, Ben & Jerry’s was founded on the principle that “business has a responsibility to give back to the community.” “It’s a matter of definition …