Licensing and Merchandising

My tenure at 20th Century Fox included a stint in licensing and merchandising – or L & M for short. What our team did was “support the franchise” (my properties included Ally McBeal, Buffy the Vampire Slayer, The Simpsons and assorted others) by developing consumer products. Our consumer products included special edition video collections, t-shirts and mugs, games, stickers and notepads, CDs, candy bars, action figures and one of my favorites, The Simpsons 10th Anniversary Limited Edition Grill. You’re familiar with these tchotchkes. Not only are they frequently at the top of wish lists, they’re often the first item to …