Tag: Marketing

Museum Conference

Museum Conference

Mountain Plains Museum Association – Association of Midwest Museums Conference Kansas City, October 22-24 This was a joint conference between MPMA and AMM, so the collective audience came from between the Sierra Nevada and Appalachian Mountains. I work in the marketing field, but I am a historian. The main connection between the two is the amount of marketing museums need to stay relevant in their programming and community relationships. Most museums cannot just open their doors, have stuff on the walls and expect crowds to appear. There is a lot of hard work behind any successful museum.

 

Case Study :: Smithsonian Magazine Museum Day

Case Study :: Smithsonian Magazine Museum Day

This Case Study outlines what we did and how we did it and demonstrates our results. Planning Research: A team member was searching for things to do in the Wichita area and found a mention of Smithsonian Magazine Museum Day. We located the 2007 Smithsonian website and were disappointed to learn that only two Wichita museums had participated that year. We chose to address Smithsonian Magazine Museum Day as a community based cultural awareness project. With a sign-up deadline less than two weeks away, we limited our outreach to Sedgwick County area museums and compiled a list of all venues that fit the criteria …

 
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