Midwest Contractor’s Expo ’08 – Branding Before and After

Every year the Kansas Plumbing Heating Cooling Contractors Association holds an EXPO. This year I was asked to adapt the brand of the event so that it would appeal to a larger variety of people associated with the organization. This was probably one of the most challenging branding projects I have faced since I have been at Start-Thinking. The biggest problem that I faced with this project was that other that the fact that I take a shower everyday and use a heater and an air conditioner, I have no experience at all with anything related to plumbing, heating or …