easyhome Salina: Grand Opening

This weekend I had the pleasure of working with Ryan Gates and his New York based production company, CreativeRHINO, on a very cool viral video marketing project. The client was easyhome, a rent-to-own company originally based out of Canada. On Saturday, easyhome opened three new stores across the US. I worked on the opening in Salina, KS and I can tell you, these people go big or go home. This was so much more than a store opening. They had breakfast for everyone waiting in line in the morning, hot dogs grilling all day long, a DJ, magician, band, bouncy castle …