Tag: Social Media

Advice for YPs

Advice for YPs

I had the opportunity to chat with Sarah Evans at the Social: IRL Social Media Marketing Boot Camp earlier this month. As a young professional myself, I was interested to hear what advice she would give to others starting out in the public relations and social media fields. The following video has her response. I find her point about not being afraid to share your ideas refreshing. Many times YPs sit back and don’t take part in a discussion because we think our ideas are wrong due to our lack of experience. In order to be an integral part of the …

 

Boot Camp with Sarah Evans

Boot Camp with Sarah Evans

Networking, collaboration and strategy was in full swing at the six-hour Social: IRL Social Media Marketing Boot Camp with Sarah Evans. The event was organized for those who find themselves leaving a social media conference or lecture thinking, “Now what?” Sarah’s goal was to create an environment where attendees could feed ideas off of each other and gain a better understanding of how to implement social media into their traditional marketing plan. Being in the communications field, I was glad Sarah tied everything back to strategy. She also had a few points that are important for businesses to evaluate when building …

 

Social Media Policies

Social Media Policies

As prevalent as social media is, there are plenty of companies that are ignoring what we all recognize as the future of communication. This is mostly based on fear; fear of the unknown and fear of how SM could impact their business in a negative way. To combat that fear, more companies are implementing social media policies for their employees. I would say the greatest fear in SM is the lack of control that the company has over their brand. Mark Eber, from IMRE Baltimore said, “When it comes to social marketing, legal tends instinctively to want to shut things …

 

Blending Online and Local Marketing Efforts

Blending Online and Local Marketing Efforts

With the emergence of this massive wave of social media in the marketing world, online has been getting all the attention as the go-to place for brand promotion. Although, local marketing efforts are extremely important to many businesses. With the noise and sheer volume of how many users are on the internet, it sometimes can seem as if local promotions could be done best offline. Though there are many online tactics that a brand can use that also apply to the local market. Looking for local groups in online social networks, such as a Facebook page for your local community, can help …

 

Communication Redefined

Communication Redefined

Clark Harris attempted to do what most would think is absurd, if not impossible. He communicated for one month using only social media networks to help raise money for the Leukemia and Lymphoma Society. The project evolved from a 2006 direct mail campaign that he worked on to help raise money for the same cause. His goal was to get 20,000 people to donate $5 to LLS in honor of his mother who, lost her battle with cancer in 2009. Soon after, he became @silentClark and only communicated through Twitter, Facebook, YouTube, Flicker, Linked-In and Google Chat. Email, text messaging, writing, …

 

Taking Risks With New Technology

Taking Risks With New Technology

Have you noticed how many new things are being released at lightning fast speed seemingly every day? All kinds of new technology is being rolled out to the public faster than it ever has before. Our communication speed and efficiency is constantly rising at an exponential rate. As a business, many of the new technologies can be used greatly to your benefit, although with the rise and fall of so many applications and gadgets, there’s clearly a risk involved with this step. Many brands may be reluctant to jump on board with new technology, such as social media or mobile applications. …

 

Is Your Business Social?

Is Your Business Social?

One of the oldest bits of information in advertising is to be where your customers are. If you have a product that is targeted at the elderly, your marketing department should know better than to place the  commercials on Cartoon Network. Today though, we see quite an interesting thing happening. There is one place that exists in which all age groups, all ethnicities, and all different types of people are gathering. This place is known as the ‘social network’. How can your company utilize this magnificent tool? Be social, that’s how. There’s a major difference in how marketing is handled inside …

 

How the King of Pop brought down the internet

How the King of Pop brought down the internet

Michael Jackson died on Thursday. Within a matter of hours, millions of people flooded the internet posting information and opinions on twitter, Facebook and blogs. His death interested me not only because he was one of my childhood icons, but the way the news spread. I first heard of it from a text message my dad sent around 4:30 pm on Thursday. Immediately I checked the twitter stream (#michaeljackson), Facebook and CNN mobile to get the latest information. By the time I got home about 5:30 pm, it was one of the only trending topics on twitter, plus many of my …

 
RIPPLe Electronic Communications
Start-Thinking | Kansas: (316) 558-5158 | Colorado: (720) 445-7611

All content is © 2018 by Start-Thinking, LLC. All rights reserved.