Social Media Policies

As prevalent as social media is, there are plenty of companies that are ignoring what we all recognize as the future of communication. This is mostly based on fear; fear of the unknown and fear of how SM could impact their business in a negative way. To combat that fear, more companies are implementing social media policies for their employees. I would say the greatest fear in SM is the lack of control that the company has over their brand. Mark Eber, from IMRE Baltimore said, “When it comes to social marketing, legal tends instinctively to want to shut things …