Engage or Die: 5 Twitter Tips for Businesses

In Brian Solis‘ book “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web,” Brian updates a Forbes magazine list of Top 21 Twitter Tips for businesses to follow to engage with their audience. From Brian’s updated list of 21, I decided to pick the five that I thought were most interesting. So here are, in no particular order, my Top 5 Tips for Businesses to Engage on Twitter: 1. Conversation Marketing 436 employees of shoe company Zappos are on Twitter. Instead of constantly discussing his brand, the Zappos Twitter is filled with …