Blending Online and Local Marketing Efforts

With the emergence of this massive wave of social media in the marketing world, online has been getting all the attention as the go-to place for brand promotion. Although, local marketing efforts are extremely important to many businesses. With the noise and sheer volume of how many users are on the internet, it sometimes can seem as if local promotions could be done best offline. Though there are many online tactics that a brand can use that also apply to the local market. Looking for local groups in online social networks, such as a Facebook page for your local community, can help …