The Urban League of Kansas :: Annual Report

The Urban League of Kansas presents an annual report every year. This year they had two specific goals: 1) make it stand out more; 2) adjust the size so production and mailing would be less expensive than in previous years.

Our first step was to adjust the size of the layout of the report.  By going with a non-traditional size, we were had a piece that would stand out and that could be mailed in a number 11 envelope.

Because the client wanted to reinforce their red identity, we used one one color process throughout the report, except on the pages containing the bios of the executive director and board president. This design resulted in a very modern look that generated positive response from the recipients and many iterations from other designers who used this as a sample for Urban League annual reports all over the country.

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